March 13th, 2017

Small Indiana Business Expanding Nationwide with the Help of a PPC Agency

Hanapin Marketing | | @Hanapin

24-hour emergency dental clinic hires PPC agency to help expand their reach

Bloomington, Indiana, March 13th, 2017 – Let’s be honest, no one loves a visit to the dentist office. Dental bills can be astronomical and in the case of a dental emergency, it might take days or even weeks for a dental professional to carve out the time to see you. However, in the heart of Indiana, 24 Hour Dental Care has come to the aid of many Hoosiers who are looking for immediate dental care for an affordable price.

24 Hour Dental Care is quickly moving from a small business in Indianapolis, to a large-scale operation across the nation, and they have partnered with Hanapin Marketing, an industry-leading digital marketing agency, to aid them in their paid search efforts.  With two clinics located in Indianapolis and two to come in 2017, 24 Hour Dental Care’s vision is to offer 24-hour emergency care to all, no matter their financial circumstances, in more areas in Indiana and multiple states across the country.

“24 Hour Dental Care has found a really great niche in the dental industry by focusing on night time care at an affordable price. We have no doubt they will be successful in their scaling aspirations and we are excited to be offer them the expertise they need to expand their reach and grow their business as quickly as needed,” said Hanapin Marketing President, Jeff Allen.

Founded by Dean Stratman, DDS, in 2014, 24 Hour Dental Care serviced 600 patients in one month simply through word-of-mouth. With Hanapin working alongside with them, they hope to see their patient list grow exponentially and to continue to serve a wider range of people. Hanapin will fully manage their paid search through Google AdWords.

“Our partnership with Hanapin Marketing has been a blessing from the start. With our ever-growing patient demand and rapid expansion aspirations, Hanapin Marketing has allowed our team at 24 Hour Dental Care to focus on what we do best — take care of our patients,” said Founder, Dean Stratman.

Word-of-mouth has helped 24 Hour Dental Care to gain some traction locally, but by optimizing their paid search efforts, Hanapin can help 24 Hour Dental Care receive some recognition on a more national level and connect them to areas that do not know their business but have a strong interest in their services.


About Hanapin Marketing
Founded in 2004, Hanapin Marketing manages and optimizes clients’ paid search, social and display programs and is the agency of experts behind the international conference series Hero Conf, and industry-leading blog PPC Hero. Hanapin was recently named one of the Best Places to Work in Media and Advertising by AdAge and named as one of the Best Places to Work in Indiana for the 5th year in a row.

About 24 Hour Dental Care
Founded in 2014, 24 Hour Dental Care provides 24-hour emergency care for any and everyone.  Their goal is to give convenient, affordable, and quality dental care without charging nighttime premiums to those with or without dental insurance.  They offer an array of different services from dental extraction to wisdom teeth removal and even offer a Dental Discount Plan in the form of an annual membership for those who do not have insurance.  Over the next few years, 24 Hour Dental Care is looking to expand nationally.

To learn more about Hanapin Marketing, please contact Jamie Newton at 1-800-392-3886, ext. 145 or e-mail at