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What’s the Difference Between RTB, PMPs and Programmatic Direct?

#asksovrn: What's the Difference Between RTB, PMPs and Programmatic Direct? from Sovrn Holdings, Inc. on Vimeo.

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As we all know, programmatic advertising can make your head spin. So we wanted to break down the difference between the three main types of programmatic: Real-time bidding, Private Marketplace, and Programmatic Direct.

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