Press

Subscribe to Our Blog
 

Inc. Magazine Recognizes Hanapin as One of America’s Fastest-Growing Private Companies

Hanapin Marketing | | @Hanapin

For the 3rd Time in a Row, Hanapin Marketing Appears on the 2016 Inc. 5000 list,
Ranking No. 1767 with Three-Year Sales Growth of 211%

Bloomington, Indiana Aug. 17, 2016 — Hanapin Marketing, an agency of digital marketing experts focused on PPC, is thrilled to be recognized as one of the fastest growing private companies for the third year in row by Inc. magazine.

The 35th annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. represents a unique look at the most successful companies within the American economy’s most dynamic segment— its independent small businesses. Companies such as Microsoft, Dell, Pandora, LinkedIn, Zillow, and many other well-known names gained their first national exposure as honorees of the Inc. 5000.

“Hanapin has a monumental focus on well-trained employees, maintains an impressive company culture, and always keeps the best interest of our clients at the cusp of our minds. We strive to be a well-regarded company by both our clients and peers and continue to be cutting-edge thought leaders in PPC. We’re thrilled that our hard work has not gone unnoticed and that we have been recognized on the Inc. 5000 list for the 3rd year in row,” says Hanapin President, Jeff Allen.

The 2016 Inc. 5000, unveiled online at Inc.com, is the most competitive crop in the list’s history. The aggregate revenue is $200 billion, and the companies on the list collectively generated 640,000 jobs over the past three years – about 8% of all jobs created in the entire economy during that period.

You can find Hanapin’s complete Inc. 5000 profile at http://www.inc.com/profile/hanapin-marketing?cid=full500016-list-1767.

Contact
For more information about Hanapin, PPC Hero or Hero Conf, please contact Jamie Newton at 812-330-3134, ext. 145 or e-mail at jamie.newton@hanapinmarketing.com.

###

About Hanapin Marketing

Founded in 2004, Hanapin Marketing manages and optimizes clients’ paid search, social and display programs and serves as the agency of experts behind the international conference series Hero Conf, and industry-leading blog PPC Hero. Find them online at http://www.hanapinmarketing.com/

 
 

Hanapin’s Industry Blog, PPC Hero, Launches New Site!

Hanapin Marketing | | @Hanapin

Bloomington, Indiana July 29, 2016 — PPC Hero, a popular industry blog written by the paidsearch team at Hanapin, launched a brand new site this week featuring a better navigation system with a mobile first approach. The new PPC Hero was redesigned amid feedback from readers and the Hanapin team. A number of new elements were added to make the experience more useful, as well as enjoyable.

Here’s a quick list of the new features:
• Mobile first to keep up with the ever-changing tech industry
• Sidebar on all posts has been removed, for more focus on the content
• Switched from a magazine-style format to a linear continuous scroll for easier reading and browsing
• Interactive Videos
• Better navigation to find resources and upcoming webinars

“PPC Hero was redesigned with our readers in mind. With the continuous scroll and removing the more distracting elements from our last site, we hope that users will find it easier to read, browse, and focus more on what’s important – the high quality content written by our team of experts” stated Hanapin’s Senior Graphic Designer, Megan Stout.

You can see the original PPC Hero post about the new site launch at http://www.ppchero.com/ppc-hero-launches-new-site/.

Contact
For more information about Hanapin, PPC Hero or Hero Conf, please contact Jamie Newton at 812-330-3134, ext. 145 or e-mail at jamie.newton@hanapinmarketing.com.

###

About Hanapin Marketing
Founded in 2004, Hanapin Marketing manages and optimizes clients’ paid search, paid social and performance display programs and is the agency of experts behind the international conference series Hero Conf, and industry-leading blog PPC Hero.

 
 

PPC Hero Recognizes 3 Hanapin Experts in its 2016 edition of The Top 25 Most Influential PPC Experts

Hanapin Marketing | | @Hanapin

Earlier today, PPC Hero released its annual list of the Top 25 Most Influential PPC Experts of 2016. The newest edition is released every summer and honors some of the hardest workers in the PPC community.

Normally, Hanapin employees are not eligible for the list since they are the owners, writers, and creators of PPC Hero, however, this year it was decided to score any employee that received votes as every other nominee. Much to our delight, 2 of our employees would have made the Top 25 list (listed as Honorable Mentions), and 1 made the Rising Stars list!

Here’s who made it:

Top 25 list

  1. Matt Umbro, Senior Account Manager, Community
  2. Carrie Albright, Associate Director of Services

Rising Star

  1. JD Prater, Senior Account Manager, Paid Social

Major congrats to our Hanapin employees that made the list.  Keep up the great work!

Want to see the entire list? Check out the original article on PPC Hero!

 

 
 

Hanapin Releases New Search Marketplace Report for Q2

Hanapin Marketing | | @Hanapin

Hanapin Marketing, an agency of digital marketing experts focused on pay per click advertising, just released a new report that analyzes paid search activity during Q2 of 2016 and recognizes key trends impacting the search marketplace today. The report is based on the client spends managed at Hanapin Marketing and shares insights gathered from recent surveys collected on the popular industry blog, PPC Hero.

Key Findings:

  • Mobile conversions have increased substantially, while CPCs have declined. There is a huge opportunity here for advertisers that can get mobile right
  • Paid search continues to see CPC increases driven by desktop
  • Ecommerce revenue and ROAS increase again
  • 70% of the paid search community say Double Headlines in Expanded Text Ads will have the biggest impact on CTR

To download the Q2 Search Marketplace Report, you can find it here: http://goo.gl/akLQj2

Contact
For more information about Hanapin, PPC Hero or Hero Conf, please contact Jamie Newton at 812-330-3134, ext. 145 or e-mail at jamie.newton@hanapinmarketing.com.

###

About Hanapin Marketing
Founded in 2004, Hanapin Marketing manages and optimizes clients’ paid search, social and display programs and is the agency of experts behind the international conference series Hero Conf, and industry-leading blog PPC Hero. Hanapin Marketing’s core objective is to make everyone better at PPC: ourselves, our clients, our peers—the entire industry.

 
 

Hanapin Marketing Releases New Search Marketplace Report for Q1

Hanapin Marketing | | @Hanapin

Hanapin Marketing, an agency of digital marketing experts focused on pay per click advertising, just released a new report that analyzes paid search activity during Q1 of 2016 and recognizes key trends impacting the search marketplace today. The report is based on the client spends managed at Hanapin Marketing and shares insights gathered from recent surveys collected on the popular industry blog, PPC Hero.

Key Findings:
• Mobile conversions are up 75% YOY, while clicks are up 40%. This is proof that users are not only searching for products on their phone, but also following through with a purchase
• Investments in Search are up 15% in Q1 2016 versus Q4 2015
• Paid search is showing strong returns for ecommerce companies
• CPCs are up +40% versus 2014
• Money is being pulled out of the Google Display Network and replaced by Programmatic and Facebook

“The biggest takeaway from this Industry Report is that, as platforms like Google and Bing continue to fine tune their ad products, advertisers are reaping the rewards of more sophisticated targeting. The overall outcome is more valuable customers and more revenue for advertisers that fully take advantage of paid search,” says Hanapin’s President, Jeff Allen.

The Q1 Search Marketplace will not be made public until Thursday, May 19th. To download, it is available online at: http://goo.gl/oy27HY

Contact
For more information about Hanapin, PPC Hero or Hero Conf, please contact Jamie Newton at 812-330-3134, ext. 145 or e-mail at jamie.newton@hanapinmarketing.com.

###

About Hanapin Marketing
Founded in 2004, Hanapin Marketing manages and optimizes clients’ paid search, social and display programs and is the agency of experts behind the international conference series Hero Conf, and industry-leading blog PPC Hero. Hanapin Marketing’s core objective is to make everyone better at PPC: ourselves, our clients, our peers—the entire industry.