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Hanapin Marketing Recognized by Microsoft as a Select Partner in Newly Expanded Bing Partner Program

Hanapin Marketing | | @Hanapin

Bloomington, Indiana November 15, 2016 — Today, as part of the expansion of the Bing Partner Program, Microsoft named Hanapin Marketing as one of a group of key partners to act as trusted advisors to their growing customer base for search advertising opportunities with the Bing Network.

As a Select Partner to Bing Ads, the world’s number two search advertising provider, Hanapin will continue to enhance the expertise and service provided to clients through exclusive access to training, marketing and technology development.

“The Hanapin team believes that it’s imperative to keep our finger on the pulse of the latest innovations within the marketplace. Being distinguished as a Bing Select Partner not only allows us to deliver the most current and relevant information to our clients to help their accounts grow and develop, but it also assists in our company mission to always be at the forefront of the PPC industry. We are delighted to be designated as a Bing Select Partner,” said Diane Anselmo, Hanapin’s Associate Director of Services.

Hanapin has successfully been offering choice and increased levels of ROI to its search advertising clients thanks to its partnership with Bing. With Microsoft’s search advertising revenue growth of over 24% YOY in FY16, our ongoing partnership will clearly bring increased business opportunity for both our clients and our business.

Contact

To learn more about Hanapin, PPC Hero or Hero Conf, please contact Jamie Newton at 1-800-392-3886, ext. 145 or e-mail at jamie.newton@hanapinmarketing.com.

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About Hanapin Marketing

Founded in 2004, Hanapin Marketing manages and optimizes clients’ paid search, social and display programs and is the agency of experts behind the international conference series Hero Conf, and industry-leading blog PPC Hero.

 
 

Advertising Age Names Hanapin Marketing as One of the 50 Best Places To Work in Advertising & Media

Hanapin Marketing | | @Hanapin

For Immediate Release

Bloomington, IN. Nov. 14, 2016 – Hanapin Marketing was named one of Ad Age’s 2016 Best Places to Work, it was announced today by Advertising Age. Hanapin was among 50 companies selected for the list and ranks 29th.

Hanapin has continually been a progressive company in both workplace culture and employee benefits since launching in 2004. Recent initiatives include the Get Healthy Program, which employees can use for contagious illnesses and are able to take paid time off for up to two consecutive days, without it deducting from current PTO hours for an unlimited amount of times throughout the year.

The company conducts yearly stay interviews for employees to collect feedback on their current experience at Hanapin and help determine how to make their work environment even better. Each quarter offers a 2nd, 2nd Holiday, a 3-day weekend in the second month on the second Friday of every quarter, as well as volunteer hours for each individual, over 150+ hours of training in an employee’s first year, and fun activities like “Hana-Thanksgiving.”

“Winning this prestigious award, from such a selective governing body, is an exciting moment for our company and all the winners. We’ve worked diligently to create an award-winning culture to help our hardworking and passionate team thrive and that is central to the Hanapin Vision. Productivity, employee engagement, sales, and client satisfaction have all increased as we’ve implemented key changes to help get us to where we are today,” says Hanapin’s Associate Director of HR, Rebecca Reott.

This survey and awards program identifies, recognizes and honors the best employers in the marketing and media industry, benefiting the industry’s economy, workforce and businesses. The list is based on criteria including workplace policies, practices, philosophy, systems, demographics and the employee experience.

“The companies on Ad Age’s Best Places to Work represent the cream of the crop in marketing, advertising, media and ad technology,” said Deputy Editor Judann Pollack. “In these highly competitive fields, these 50 stand out for their best-in-class benefits, salaries and hiring practices, but also for creating a compelling culture in which employees are engaged, encouraged and valued. Talent has never been more important in marketing, and our Best Places to Work companies have proven that they can attract and retain the best in the business.”

For Ad Age’s Best Places to Work, click here Adage.com/bestplacestowork2016

About Hanapin Marketing
Founded in 2004, Hanapin Marketing manages and optimizes clients’ paid search, social and display programs and is the agency of experts behind the international conference series Hero Conf, and industry-leading blog PPC Hero.

About Advertising Age
Advertising Age is the leading global source of news, intelligence and conversation for the marketing and media community. Ad Age connects today’s top marketers and brands online, in print and in person with analysis and insights, events including the Ad Age Brand Summit and Ad Age A-List & Creativity Awards, and industry data including the Agency Report and Leading National Advertisers.

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Contact
To learn more about Hanapin, PPC Hero or Hero Conf, please contact Jamie Newton at 1-800-392-3886, ext. 145 or e-mail at jamie.newton@hanapinmarketing.com.

 
 

Exciting New Google and Facebook Partnerships for Hanapin!

Hanapin Marketing | | @Hanapin

Hanapin has had an exciting year of new partnerships within different search and social platforms in the PPC marketplace.

Back in July, Hanapin was selected to be a part of Google’s new program, Google Premier Partners. This new program offers more support and opportunities to Hanapin (and our clients) because we have been identified by Google as an elite group that works extensively in Google products for a number of large companies. Only 3% of Google Partners get the Premier status (which totals around a few thousand globally).

Along with acquiring a new dedicated Facebook Rep, Hanapin was also selected for a self-service program called Facebook Atlas. Only a handful of agencies were selected to participate. Facebook Atlas is people-based measurement. The program allows you to reach and measure real people wherever content is consumed, across devices, browsers, publishers, and channels. And we will be able to tie digital ads to in-store sales for a more truer picture of a campaign’s performance.

To compare, Facebook Atlas is lot like Google’s DoubleClick. Here’s a great picture of our Head of Paid Social, JD Prater, and Account Analyst, Chadd Powell, having a little fun at Facebook’s Seattle office.

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As a Company, we’re thrilled to be a part of these exciting new programs and honored that we were selected to participate out of thousands of agencies across the country. As AMs, Analysts, Production Associates, etc, we’re excited that that we can offer more opportunities to our clients, solve problems quicker, and continue to be on the cutting edge of new products, features, tests, and strategies.

 
 

Meet Up with Some of the Hanapin Team Members This Month!

Hanapin Marketing | | @Hanapin

The Hanapin team regularly attends and speaks at events and conferences around the world. For the month of November, we’ll have team members at Inbound in Boston, SMXL in Milan, and State of Search in Dallas. Whether you want to talk PPC strategies, how we work with current clients, our marketing processes or who our favorite Walking Dead character is, our team is always up for a good discussion. So if you happen to be at any of these events, please reach out to our team members via Twitter!

INBOUND | Boston, MA| Nov. 8th – 11th

Hanapin’s Sales Development Coordinator, Jessica Viviano, (@Vivnesss) and Marketing Coordinator, Bonnie Pogorelc [Poe-gore-else] (@bonpogorelc) will be in Boston for the Inbound Conference, Tuesday, November 8th – Friday, November 11th.

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SMXL MILAN | Milan, Italy | Nov. 9th

Associate Director of Services, Jeff Baum, (@jeffbaum71) will be speaking on “Riding the Micro-Moments Wave” at SMXL Milan Wednesday, November 9th. For this session, you’ll get a unique perspective form both paid search and paid social about how to win little moments along your customers’ path from engagement to conversion.

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STATE OF SEARCH | Dallas, TX | Nov. 15th

Founder of #PPCCHAT and Senior Account Manager, Matt Umbro, (@matt_umbro) will be speaking on one of his favorite subjects, ad customizers, at State of Search on Tuesday, November 15th. The topic is “Fun With Ad Customizers” and he’ll show you how easy they are to set up and review sample use cases. He’ll also dig deeper into advanced strategies.

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We’re always up to something, so if you want to keep up with our speaking gigs and events, stay tuned to our Events page.

 

 

 

 

 

 

 
 

Hanapin Releases The State of PPC Industry Report

Hanapin Marketing | | @Hanapin

Bloomington, Indiana September 27, 2016 — Hanapin Marketing, a digital marketing agency focused on PPC, just released their new annual State of PPC industry report. The report is a comprehensive statistical breakdown of the digital ad industry to date and includes survey findings of key influencers and speakers in the industry, as well as a number of brands.

Key Findings:

• Text Ads are still the most effective PPC channel for 86% of advertisers

• Facebook advertising continues to gain steam, with 67% of advertisers planning to increase their budgets in this channel in the next 12 months

• Mobile, conversion rate optimization, social advertising, and location targeting have been the most important aspects from the last 12 months

• Over 50% of advertisers are still not using programmatic in their marketing mix. Of those using it, 30% found that it was not an effective channel for them.

• In social advertising, conversions are growing faster than CPCs, however conversions are lagging on both mobile and desktop

“2016 fulfilled the promise we saw from our 2015 State of PPC report – increased budgets and an overall, really good year in the PPC industry. The biggest takeaway from this year’s report is the continuous growth of social advertising, Facebook in particular. Not only are majority of advertisers utilizing this channel, but they are seeing success from it. And while targeting is becoming easier, attribution in social is still tricky. To fully optimize this channel, advertisers have to move beyond last click measurement and consider the full customer journey,” says Hanapin’s President, Jeff Allen.

To download the State of PPC 2016-2017 Industry Report, it is available online at: https://goo.gl/FjfXyh

Contact
For more information about Hanapin, PPC Hero or Hero Conf, please contact Jamie Newton at 812-330-3134, ext. 145 or e-mail at jamie.newton@hanapinmarketing.com.

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About Hanapin Marketing
Founded in 2004, Hanapin Marketing manages and optimizes clients’ paid search, social and display programs and is the agency of experts behind the international conference series Hero Conf, and industry-leading blog PPC Hero.