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Small Indiana Business Expanding Nationwide with the Help of a PPC Agency

Hanapin Marketing | | @Hanapin

24-hour emergency dental clinic hires PPC agency to help expand their reach

Bloomington, Indiana, March 13th, 2017 – Let’s be honest, no one loves a visit to the dentist office. Dental bills can be astronomical and in the case of a dental emergency, it might take days or even weeks for a dental professional to carve out the time to see you. However, in the heart of Indiana, 24 Hour Dental Care has come to the aid of many Hoosiers who are looking for immediate dental care for an affordable price.

24 Hour Dental Care is quickly moving from a small business in Indianapolis, to a large-scale operation across the nation, and they have partnered with Hanapin Marketing, an industry-leading digital marketing agency, to aid them in their paid search efforts.  With two clinics located in Indianapolis and two to come in 2017, 24 Hour Dental Care’s vision is to offer 24-hour emergency care to all, no matter their financial circumstances, in more areas in Indiana and multiple states across the country.

“24 Hour Dental Care has found a really great niche in the dental industry by focusing on night time care at an affordable price. We have no doubt they will be successful in their scaling aspirations and we are excited to be offer them the expertise they need to expand their reach and grow their business as quickly as needed,” said Hanapin Marketing President, Jeff Allen.

Founded by Dean Stratman, DDS, in 2014, 24 Hour Dental Care serviced 600 patients in one month simply through word-of-mouth. With Hanapin working alongside with them, they hope to see their patient list grow exponentially and to continue to serve a wider range of people. Hanapin will fully manage their paid search through Google AdWords.

“Our partnership with Hanapin Marketing has been a blessing from the start. With our ever-growing patient demand and rapid expansion aspirations, Hanapin Marketing has allowed our team at 24 Hour Dental Care to focus on what we do best — take care of our patients,” said Founder, Dean Stratman.

Word-of-mouth has helped 24 Hour Dental Care to gain some traction locally, but by optimizing their paid search efforts, Hanapin can help 24 Hour Dental Care receive some recognition on a more national level and connect them to areas that do not know their business but have a strong interest in their services.

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About Hanapin Marketing
Founded in 2004, Hanapin Marketing manages and optimizes clients’ paid search, social and display programs and is the agency of experts behind the international conference series Hero Conf, and industry-leading blog PPC Hero. Hanapin was recently named one of the Best Places to Work in Media and Advertising by AdAge and named as one of the Best Places to Work in Indiana for the 5th year in a row.

About 24 Hour Dental Care
Founded in 2014, 24 Hour Dental Care provides 24-hour emergency care for any and everyone.  Their goal is to give convenient, affordable, and quality dental care without charging nighttime premiums to those with or without dental insurance.  They offer an array of different services from dental extraction to wisdom teeth removal and even offer a Dental Discount Plan in the form of an annual membership for those who do not have insurance.  Over the next few years, 24 Hour Dental Care is looking to expand nationally.

Contact
To learn more about Hanapin Marketing, please contact Jamie Newton at 1-800-392-3886, ext. 145 or e-mail at Jamie.newton@hanapinmarketing.com.

 
 

Hanapin Marketing Named in Top 100 Best Places to Work in Indiana

Hanapin Marketing | | @Hanapin

Bloomington, Indiana, February 28th, 2017 – Fresh off being named one of the Best Places to Work in Media and Advertising by AdAge in November 2016, Hanapin, an industry-leading digital marketing company, has made the list of the top 100 best places to work in Indiana for the fifth consecutive year.

“We’ve worked very hard to provide a supportive and unique culture to help employees thrive. We continually evaluate our policies and employee feedback to build a progressive workplace, introducing new beneficial programs like our “Get Healthy” initiative, launched in 2016. We’re humbled and proud that for 5 straight years, we’ve made the Indiana Chamber’s list of Best Places to Work. As an HR professional striving to create the best culture possible, one of the greatest rewards is knowing that our employees appreciate our efforts and are happy, as confirmed by their votes and this recognition” says Rebecca Reott, Hanapin’s Director of HR.

The Indiana Chamber, partnered with the Best Companies Group, who selects the recipients of this award, determines which workplaces make the list by going through employer reports and comprehensive employee surveys.

Hanapin has continually been a progressive company in both workplace culture and employee benefits since launching in 2004. An excellent employee training program, as well as an award-winning Management Training Program results in an 88% retention rate. Recent initiatives include the “Get Healthy” program, which employees can use for contagious illnesses and are able to take paid time off for up to two consecutive days, without it deducting from current PTO hours for an unlimited amount of times throughout the year.

“I started with Hanapin in 2013, excited to be employed at a place dedicated to company culture. While it was great back then, the dedication of our leadership team to listen to feedback, look for patterns, and find solutions that work, has resulted in a better workplace, even as we’ve grown bigger. It is more than just making sure we as employees are happy—it is ensuring we are engaged in the work we do and engaged with our coworkers,” said Lauren Rosner, a Senior Production Specialist.

On May 2nd, the Indiana Chamber will host a dinner where they recognize the winners of this award and announce the rankings for those who made the top 100.

Hanapin will be hiring for digital advertising and administrative positions throughout the year. Interested applicants may apply online.

Contact
For more information about Hanapin, please contact Jamie Newton at 812-330-3134, ext. 145 or email at jamie.newton@hanapinmarketing.com

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About Hanapin Marketing
Founded in 2004, Hanapin Marketing is an award-winning digital marketing company that focuses on pay-per-click advertising. Awards include making the Inc 5000 list for 3 consecutive years, named as one of the Best Places to Work in Media and Advertising by Ad Age in 2016, and recognized as the 7th Best Place to Work in Indiana in 2016. Hanapin manages and optimizes clients’ paid search, social and display programs and is the agency of experts behind the international conference series Hero Conf, and industry-leading blog PPC Hero.

 
 

Hanapin Marketing Awarded Indiana Training Grant to Assist in the Creation of 14+ High-Wage Jobs

Hanapin Marketing | | @Hanapin

Bloomington, Indiana, February 1st, 2017 – 2017 is looking to be the year of economic and workforce growth for Indiana, and Bloomington has eagerly jumped in to aid the Hoosier state in its efforts. Hanapin Marketing, an industry-leading digital marketing agency, will create 14+ new high-wage jobs by 2019 with the assistance of a newly awarded training grant from the state of Indiana.

The Indiana Economic Development Corporation (IEDC) offered Hanapin Marketing up to $150,000 in training grants based on the company’s job creation plans. The grant, which will come through the IEDC’s Skills Enhancement Fund, is geared specifically toward increasing the skilled workforce in Indiana by helping create quality new jobs. The city of Bloomington also supports the project at the request of the Bloomington Economic Development Corporation.

“Hanapin continuously seeks hard-working, dedicated Hoosiers, and this grant will allow us to make an even more valuable impact on local job growth and skills acquisition. It is through learning and development efforts facilitated through this grant, that we hope to bring additional skills and intellect to the Indiana workforce,” said Hanapin’s Director of HR, Rebecca Reott.

The Skills Enhancement Fund will cover around 50% of training costs in order to support increased capital investment. The IEDC’s grant to Hanapin Marketing will run for a two-year period and it will help cover training and training-related expenses for employees.  It will also allow Hanapin to seek higher-quality, role-specific training that would have otherwise not been possible.

Hanapin Marketing’s growth comes as Indiana grows as a national leader in the technology industry, offering a substantially lower cost of living and doing business than other technology hubs such as Silicon Valley. According to data from CBRE, the average commercial office in Indiana costs 76 percent less than it would it New York and 70 percent less than it would in San Francisco. With its stable business climate, Hoosier companies can invest with confidence and hire more Hoosiers from the state’s skilled, loyal and growing base of tech talent.

With the grant taking effect starting this year, Hanapin expects to see serious growth in skills & continuing growth in employment.

Contact
For more information about Hanapin, please contact Jamie Newton at 812-330-3134, ext. 145 or email at jamie.newton@hanapinmarketing.com

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About Hanapin Marketing
Founded in 2004, Hanapin Marketing manages and optimizes clients’ paid search, social and display programs and is the agency of experts behind the international conference series Hero Conf, and industry-leading blog PPC Hero. Hanapin was recently named one of the Best Places to Work in Media and Advertising by AdAge and named as one of the Best Places to Work in Indiana for the 4th year in a row.

 
 

Hanapin’s Associate Director of Search to Speak at 3XE Digital

Hanapin Marketing | | @Hanapin

If you’re looking to get some marketing advice from a PPC guru, look no further.  On February 9th, 2017, Matt Umbro, Hanapin’s Associate Director of Search, will be speaking about how to generate great mobile PPC results in 2017 at Croke Park’s 3XE Digital conference in Dublin. Umbro’s talk will include tips for presenting better mobile ad extensions, how to write mobile specific ads without creating device specific campaigns, and how to analyze mobile results as well as subsequent actions to take.

As one of our PPC experts, Matt has been a great asset to us at Hanapin and we know that he will be an even greater resource for those that are looking for innovative ideas and practices.

We’re excited for Hanapin to head to Ireland, so if you happen to be attending this event as well, make sure you give Matt a shout out on Twitter @Matt_Umbro.

For more information on the conference visit our events page here.

 

 
 

Hanapin Offers an Advanced Excel for PPC Series

Hanapin Marketing | | @Hanapin

Bloomington, Indiana, December 9th, 2016 — Have you ever pulled your hair out combing through Excel documents while running your PPC campaigns? Hanapin Marketing, a highly respected PPC thought leader and agency that runs the most popular industry blog, PPC Hero and conference, Hero Conf, will offer a brand new, three-part advanced Excel series for PPC marketers on Dec. 14th at 1 p.m. called “Mastering Excel for PPC: An Advanced Series for Better Marketing Results in 2017.”

Hanapin experts will provide solutions to common Excel issues, techniques to get more out of your Search Query Reports, and tips on how to build data tables that save you time when making your 2017 budget projections. With three experts on hand for live questions, it is a caliber of support you won’t get at any typical event. Plus, all attendees get free related resources!

The series includes three 30-minute webinars and features PPC Hero bloggers, Hero Conf speakers and Excel wizards Rachael Law, Jacob Fairclough, and Alaina Thompson. It will go beyond the basics and into a more advanced track of excel knowledge, offering a deeper understanding of how you can use excel to make you a better, smarter, and faster performance marketer in 2017.

The Schedule:

Fix These 5 Common Excel Issues To Achieve Pro Status
1:00 p.m. – 1:30 p.m. EST
Presented by: Rachael Law

Excel Your Search Query Reports with These Must-Have Tips
1:30 p.m. – 2:00 p.m. EST
Presented by: Alaina Thompson

Discover more Accurate Projections with Excel Data Tables
2:00 p.m. – 2:30 p.m. EST
Presented by: Jacob Fairclough

To register for the Excel Series, go here: https://goo.gl/TMGeYQ

Contact
For more information about Hanapin, PPC Hero or Hero Conf, please contact Jamie Newton at 812-330-3134, ext. 145 or e-mail at jamie.newton@hanapinmarketing.com.

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About Hanapin Marketing
Founded in 2004, Hanapin Marketing manages and optimizes clients’ paid search, social and display programs and is the agency of experts behind the international conference series Hero Conf, and industry-leading blog PPC Hero.