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The Most Effective PPC Channels of 2016 [Micrographic]

Hanapin Marketing | | @Hanapin

Every year, Hanapin Marketing surveys hundreds of advertisers to get their opinion on industry trends, effective channels, what areas they are investing their budget in, and where they see things going in 2017. This comprehensive report is called the State of PPC 2016/2017.

In the below micrographic, we dive into one particular area of the report, The Most Effective PPC Channels of 2016. In our survey, we asked advertisers what channels they were spending money in and which ones were the most effective for them this year. Here are the results!

soppc_micrographic_2016_final

 
 

Hanapin Offers an Advanced Excel for PPC Series

Hanapin Marketing | | @Hanapin

Bloomington, Indiana, December 9th, 2016 — Have you ever pulled your hair out combing through Excel documents while running your PPC campaigns? Hanapin Marketing, a highly respected PPC thought leader and agency that runs the most popular industry blog, PPC Hero and conference, Hero Conf, will offer a brand new, three-part advanced Excel series for PPC marketers on Dec. 14th at 1 p.m. called “Mastering Excel for PPC: An Advanced Series for Better Marketing Results in 2017.”

Hanapin experts will provide solutions to common Excel issues, techniques to get more out of your Search Query Reports, and tips on how to build data tables that save you time when making your 2017 budget projections. With three experts on hand for live questions, it is a caliber of support you won’t get at any typical event. Plus, all attendees get free related resources!

The series includes three 30-minute webinars and features PPC Hero bloggers, Hero Conf speakers and Excel wizards Rachael Law, Jacob Fairclough, and Alaina Thompson. It will go beyond the basics and into a more advanced track of excel knowledge, offering a deeper understanding of how you can use excel to make you a better, smarter, and faster performance marketer in 2017.

The Schedule:

Fix These 5 Common Excel Issues To Achieve Pro Status
1:00 p.m. – 1:30 p.m. EST
Presented by: Rachael Law

Excel Your Search Query Reports with These Must-Have Tips
1:30 p.m. – 2:00 p.m. EST
Presented by: Alaina Thompson

Discover more Accurate Projections with Excel Data Tables
2:00 p.m. – 2:30 p.m. EST
Presented by: Jacob Fairclough

To register for the Excel Series, go here: https://goo.gl/TMGeYQ

Contact
For more information about Hanapin, PPC Hero or Hero Conf, please contact Jamie Newton at 812-330-3134, ext. 145 or e-mail at jamie.newton@hanapinmarketing.com.

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About Hanapin Marketing
Founded in 2004, Hanapin Marketing manages and optimizes clients’ paid search, social and display programs and is the agency of experts behind the international conference series Hero Conf, and industry-leading blog PPC Hero.

 
 

Hanapin Marketing Recognized by Microsoft as a Select Partner in Newly Expanded Bing Partner Program

Hanapin Marketing | | @Hanapin

Bloomington, Indiana November 15, 2016 — Today, as part of the expansion of the Bing Partner Program, Microsoft named Hanapin Marketing as one of a group of key partners to act as trusted advisors to their growing customer base for search advertising opportunities with the Bing Network.

As a Select Partner to Bing Ads, the world’s number two search advertising provider, Hanapin will continue to enhance the expertise and service provided to clients through exclusive access to training, marketing and technology development.

“The Hanapin team believes that it’s imperative to keep our finger on the pulse of the latest innovations within the marketplace. Being distinguished as a Bing Select Partner not only allows us to deliver the most current and relevant information to our clients to help their accounts grow and develop, but it also assists in our company mission to always be at the forefront of the PPC industry. We are delighted to be designated as a Bing Select Partner,” said Diane Anselmo, Hanapin’s Associate Director of Services.

Hanapin has successfully been offering choice and increased levels of ROI to its search advertising clients thanks to its partnership with Bing. With Microsoft’s search advertising revenue growth of over 24% YOY in FY16, our ongoing partnership will clearly bring increased business opportunity for both our clients and our business.

Contact

To learn more about Hanapin, PPC Hero or Hero Conf, please contact Jamie Newton at 1-800-392-3886, ext. 145 or e-mail at jamie.newton@hanapinmarketing.com.

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About Hanapin Marketing

Founded in 2004, Hanapin Marketing manages and optimizes clients’ paid search, social and display programs and is the agency of experts behind the international conference series Hero Conf, and industry-leading blog PPC Hero.

 
 

Advertising Age Names Hanapin Marketing as One of the 50 Best Places To Work in Advertising & Media

Hanapin Marketing | | @Hanapin

For Immediate Release

Bloomington, IN. Nov. 14, 2016 – Hanapin Marketing was named one of Ad Age’s 2016 Best Places to Work, it was announced today by Advertising Age. Hanapin was among 50 companies selected for the list and ranks 29th.

Hanapin has continually been a progressive company in both workplace culture and employee benefits since launching in 2004. Recent initiatives include the Get Healthy Program, which employees can use for contagious illnesses and are able to take paid time off for up to two consecutive days, without it deducting from current PTO hours for an unlimited amount of times throughout the year.

The company conducts yearly stay interviews for employees to collect feedback on their current experience at Hanapin and help determine how to make their work environment even better. Each quarter offers a 2nd, 2nd Holiday, a 3-day weekend in the second month on the second Friday of every quarter, as well as volunteer hours for each individual, over 150+ hours of training in an employee’s first year, and fun activities like “Hana-Thanksgiving.”

“Winning this prestigious award, from such a selective governing body, is an exciting moment for our company and all the winners. We’ve worked diligently to create an award-winning culture to help our hardworking and passionate team thrive and that is central to the Hanapin Vision. Productivity, employee engagement, sales, and client satisfaction have all increased as we’ve implemented key changes to help get us to where we are today,” says Hanapin’s Associate Director of HR, Rebecca Reott.

This survey and awards program identifies, recognizes and honors the best employers in the marketing and media industry, benefiting the industry’s economy, workforce and businesses. The list is based on criteria including workplace policies, practices, philosophy, systems, demographics and the employee experience.

“The companies on Ad Age’s Best Places to Work represent the cream of the crop in marketing, advertising, media and ad technology,” said Deputy Editor Judann Pollack. “In these highly competitive fields, these 50 stand out for their best-in-class benefits, salaries and hiring practices, but also for creating a compelling culture in which employees are engaged, encouraged and valued. Talent has never been more important in marketing, and our Best Places to Work companies have proven that they can attract and retain the best in the business.”

For Ad Age’s Best Places to Work, click here Adage.com/bestplacestowork2016

About Hanapin Marketing
Founded in 2004, Hanapin Marketing manages and optimizes clients’ paid search, social and display programs and is the agency of experts behind the international conference series Hero Conf, and industry-leading blog PPC Hero.

About Advertising Age
Advertising Age is the leading global source of news, intelligence and conversation for the marketing and media community. Ad Age connects today’s top marketers and brands online, in print and in person with analysis and insights, events including the Ad Age Brand Summit and Ad Age A-List & Creativity Awards, and industry data including the Agency Report and Leading National Advertisers.

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Contact
To learn more about Hanapin, PPC Hero or Hero Conf, please contact Jamie Newton at 1-800-392-3886, ext. 145 or e-mail at jamie.newton@hanapinmarketing.com.

 
 

Exciting New Google and Facebook Partnerships for Hanapin!

Hanapin Marketing | | @Hanapin

Hanapin has had an exciting year of new partnerships within different search and social platforms in the PPC marketplace.

Back in July, Hanapin was selected to be a part of Google’s new program, Google Premier Partners. This new program offers more support and opportunities to Hanapin (and our clients) because we have been identified by Google as an elite group that works extensively in Google products for a number of large companies. Only 3% of Google Partners get the Premier status (which totals around a few thousand globally).

Along with acquiring a new dedicated Facebook Rep, Hanapin was also selected for a self-service program called Facebook Atlas. Only a handful of agencies were selected to participate. Facebook Atlas is people-based measurement. The program allows you to reach and measure real people wherever content is consumed, across devices, browsers, publishers, and channels. And we will be able to tie digital ads to in-store sales for a more truer picture of a campaign’s performance.

To compare, Facebook Atlas is lot like Google’s DoubleClick. Here’s a great picture of our Head of Paid Social, JD Prater, and Account Analyst, Chadd Powell, having a little fun at Facebook’s Seattle office.

img_4087

 

As a Company, we’re thrilled to be a part of these exciting new programs and honored that we were selected to participate out of thousands of agencies across the country. As AMs, Analysts, Production Associates, etc, we’re excited that that we can offer more opportunities to our clients, solve problems quicker, and continue to be on the cutting edge of new products, features, tests, and strategies.