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Team Hanapin Certifications

Mark Casey | |

Here at Hanapin we pride ourselves in staying up to date with our paid search Certifications. We would like to give credit where credit is due and recognize our amazing paid search team and their 2013 Certifications.

Eric CouchAdwords Fundamentals, Search Advertising, Display Advertising, Reporting and Analysis, Analytics IQ, Ad Center 

Amanda West-Bookwalter – Adwords Fundamentals, Search Advertising, Display Advertising, Reporting and Analysis, Analytics IQ

Sean Quadlin – Adwords Fundamentals, Search Advertising, Display Advertising, Reporting and Analysis, Analytics IQ, Ad Center

Kayla Kurtz – Adwords Fundamentals, Search Advertising, Display Advertising

Dave Rosborough Adwords Fundamentals, Search Advertising, Display Advertising, Reporting and Analysis, Analytics IQ, Ad Center 

Jeff Allen Adwords Fundamentals, Search Advertising, Display Advertising, Reporting and Analysis, Analytics IQ, Ad Center 

Sam Owen Adwords Fundamentals, Search Advertising, Display Advertising, Reporting and Analysis, Analytics IQ, Ad Center 

Kristine HymanAdwords Fundamentals, Search Advertising, Display Advertising, Reporting and Analysis, Analytics IQ 

Christine Hall – Adwords Fundamentals, Search Advertising, Display Advertising, Reporting and Analysis, Analytics IQ, Ad Center 

Carrie Albright – Adwords Fundamentals, Search Advertising, Display Advertising, Reporting and Analysis, Analytics IQ, Ad Center 

Jacob Fairclough – Adwords Fundamentals, Ad Center

 

 
 

Hanapin’s Jeff Allen To Speak at SMX West

Mark Casey | |

Hanapin would like to congratulate our Director of Paid Search, Jeff Allen on his invitation to Speak at SMX West in San Jose, CA: March 11-13, 2013.

Search Marketing Expo – SMX West is for search engine marketing and internet marketing professionals of all skill levels and experience.

…SMX West content is so compelling, you’ll want to implement what you’ve learned before leaving the conference. Dramatically increase the number of people who come to your site with ROI enhancing paid search advertising and search engine optimization techniques and best practices.

You can find out more information about this conference here: http://searchmarketingexpo.com/west/

 

 
 

UPDATE: 47 Big Names To Speak At Hero Conf 2013!

Mark Casey | |

We can officially announce that we’ve scheduled 47 speakers for Hero Conf 2013! Check out the updated speaker list below & don’t forget to register at heroconf.com.  Make sure you take advantage of our super early bird registration pricing (ends 1/11/13) & meet all 47 speakers face-to-face!    Register here »

We look forward to seeing you there!

____________________________

Noran El-Shinnawy – Digital Marketing consultant, instructor, columnist and speaker

Follow on Twitter @noranshinnawy

Sean Quadlin –  PPC Account Manager at Hanapin Marketing

Follow on Twitter @SeanQuadlin

Jennifer Bills – Paid Search Specialist Skullcandy/ASTRO Gaming

Follow on Twitter @jenny_bills

James Svoboda – CEO/Partner at WebRanking.com

Follow on Twitter @Realicity

Austin Dillman – Search Marketing Specialist for Finish Line

Follow on Twitter @Austin_Dillman

Nick Herinckx – Owner of Obility Consulting

Follow on Twitter  @nickherinckx

Sam Owen – Account Manager at Hanapin Marketing

Follow on Twitter @SamOwenPPC

Chad Summerhill – Director of Digital Marketing at ABF U-Pack Moving

Follow on Twitter @ChadSummerhill

Amanda West-Bookwalter – PPC Account Manager at Hanapin Marketing

Follow on Twitter @amanda_westbook

David Slowik – Account Executive, Education Industry Team, Google

Catch up with him on Linkedin: http://www.linkedin.com/in/davidslowik

Elizabeth Marsten – Director of Search Marketing at Portent Inc.

Follow on Twitter @ebkendo

Fred Vallaeys – Product Evangelist at Google

Follow on Twitter @siliconvallaeys

Kayla Kurtz – Paid Search Consultant at Hanapin Marketing

Follow on Twitter @one800kayla

Marc Bitanga – Digital Marketing Manager at Ritchie Bros.

Follow on Twitter @marcbitanga  

Neil Sorenson – Head of Pay Per Click at ZAGG.com.

Follow on Twitter @iNeils

Andrew Goodman – Founder and President of Page Zero Media

Follow on Twitter @andrew_goodman

Bryan Eisenberg – Marketing Optimization expert, keynote speaker and New York Times best selling author, columnist

Follow on Twitter @TheGrok

Arjan Haring – Co-founder of Science Rockstars and one of the creators of  PersuasionAP

Follow on Twitter @arjanharing

Joe Kerschbaum – VP & Managing Partner of Clix Marketing

Follow on Twitter @JoeKerschbaum

Heather Cooan – Manager, Advertising & New Media Strategy at Cardinal Path

Follow on Twitter @HeatherCooan

John Gagnon – Bing Ads Evangelist, Microsoft

Follow on Twitter @jmgagnon

Dave Schwartz – VP, Client Services and Marketing at DataPop

Follow on Twitter @davesch7

Chris Kostecki – Search Analyst at Keurig

Follow on Twitter @chriskos

Larry Kim – Founder & CTO of Wordstream

Follow on Twitter @larrykim

George Michie – Co-Founder/Chief Executive Officer of Rimm-Kaufman Group (RKG)

Follow on Twitter @GeorgeMichie1

Joanna Lord – VP of Growth Marketing at SEOmoz.org

Follow on Twitter @JoannaLord

Jeff Allen – Account Director at Hanapin Marketing

Follow on Twitter @JeffAllenUT

Kevin Lee – CEO of Didit

Follow on Twitter @Kevin_Lee_QED

John Lee – Director of Client Services for Clix Marketing

Follow on Twitter @John_A_Lee

Tally Keller – Global Search Advisor at Dell

Follow on Twitter @tallykeller

Matt Umbro – Founder of PPCCHAT

Follow on Twitter  @Matt_Umbro

Matt Van Wagner – President of Find Me Faster

Follow on Twitter @mvanwagner

Crystal (Anderson) O’Neill – PPC division lead for SEER Interactive

Follow on Twitter @Crystala

Marc Poirier – Co-Founder and VP Marketing of Acquisio

Follow on Twitter @marcpoirier

Merry Morud – Account Manager at aimClear

Follow on Twitter @MerryMorud

David Rodnitzky – CEO of PPC Associates

Follow on Twitter @rodnitzky

Shawn Livengood – Online Marketing Manager for BuildASign.com

Follow on Twitter @slivengood

Lisa Raehsler – Founder and Principal Strategist at Big Click Co

Follow on Twitter @lisarocksSEM

Dennis Yu – CEO of BlitzLocal

Follow on Twitter @dennisyu

Speaker #47 – TO BE ANNOUNCED

Get more info here: heroconf.com/speakers/

 
 

Free PPC Hero Account Assessment Webinar Recording

Mark Casey | |

Last week we held our ‘Free PPC Hero Account Assessment Webinar,’ where we held a live PPC optimization clinic where Larry Kim from Wordstream (the creators of the AdWords Grader) and our very own Sean Quadlin reviewed 2 AdWords accounts and pointed out areas of strengths, and uncover opportunities to improve PPC account performance.

There were a couple of questions we were unable to get to in the recording, check them out below:

1) How do I tweak the formula to eliminate waste and increase conversions? Should I eliminate non converting keywords to increase over all quality score?
A: You have to walk a line between smart expansion and hitting your KPIs.  I wouldn’t eliminate non-converting keywords straight up.  The Lin/Rodnitzky Ratio is a good thing to keep in mind in this scenario.  This ratio is CPA of all search queries/CPA of queries with 1+ conversion.  Under 1.5 is too conservative, over 2.0 is too aggressive.  You can get rid of low QS keywords that also don’t convert, but think about ways to improve QS (restructure/increase CTR) if the keywords are worth salvaging.
2)   What are your thoughts on the new search remarketing feature beta testing by Google? Would that be better suited to local advertisers? 
A: The way that I’ve heard this pitched seems appealing for all advertisers, regardless of location.  The returns that I’ve seen on remarketing in display compared to regular display are so much greater that I imagine returns from remarketing for search would also have a higher likelihood of being more valuable.  It’s all about getting people that have already shown interest back to your site to close the deal, and that is appealing (at least to my brain) to all advertisers, not just local.

 
 

Webinar Recording – The 8 Metrics That Matter For PPC

Mark Casey | |

Last week we joined WordStream’s Founder Larry Kim and Account Manager at Hanapin Marketing Sam Owen, where they showed us the 8 key metrics that matter for PPC advertising. Watch it now and stick around for the Q & A at the end. Check it out!