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Hanapin Announces New Digital Conference: Hero Conf Conversion Summit

Hanapin Marketing | | @Hanapin

For Immediate Release
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New Digital Conference Features World-Class Speakers And Two Tracks Of Dynamic Content

Hanapin Marketing is proud to announce a brand new digital conference coming to Indianapolis in October. Hero Conf Conversion Summit is a one-day conference plus workshops happening at the NCAA Hall of Champions on October 14, 2014 and is devoted to the science and design behind a successful landing page.

Fresh off executing Hero Conf – an annual, all PPC Conference that featured over 65 speakers and big brands like Adobe – Hanapin Marketing knows all about hosting exceptional and unique conferences. Hero Conf included out-of-the-box entertainment like a Bar Takeover (Powered by Bing), a Movie Takeover, and fun special features like a Bloody Mary Bar, cool swag, and giveaways. The upcoming Summit will be no different.

“The response to Hero Conf has been overwhelming and we couldn’t be happier with the ever-growing interest in PPC (pay-per-click) advertising,” said Nate Hollander, Senior Event Producer for Hanapin Marketing, “so we thought it was time to provide additional education around a more specific digital topic, conversion rate optimization. This summit will provide a unique opportunity for attendees with the quality Hero Conf experience our participants know and love.”

Promising to provide actionable information and takeaways to drive the conversions you crave, Hero Conf Conversion Summit will feature two tracks of dynamic content on conversion rate optimization (CRO), the “Science” track and the “Magic” track. The “Science” track will be devoted to technical and analytical conversion rate optimization components, while the “Magic” track will examine design and creative components. The event will provide the platform for 12 world-class speakers to share original and innovative content, while allowing attendees to rub elbows with peers from world-class brands and leave with tangible and practical ideas.

One-on-one Workshops with experts will be held the morning after Hero Conf Conversion Summit on Wednesday, October 15. The Workshops allow participants to discuss conversion details most relevant to their own landing pages.

More information on this new and exciting conference for digital advertisers will be available soon at

For more information about Hanapin, PPC Hero or Hero Conf, please contact Mark Casey at 812-330-3134, ext. 104 or e-mail Mark at

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Hanapin Named “Best Place to Work” for the Second Year in a Row!

Hanapin Marketing | | @Hanapin

Download this Press Release Here

Hanapin Marketing Among “Best Places to Work” Second Year in a Row

Indiana Chamber of Commerce Names
Hanapin Marketing to its List of Best Places to Work in Indiana in 2013 and 2014

February 26, 2013 — The Indiana Chamber of Commerce released its annual list of Best Places to Work in Indiana and Hanapin Marketing is named once again among the organization’s choices for 2014. Hanapin also made the list in 2013 and is the only company from Bloomington on the entire list and one of only four from southern Indiana.

The selections are determined through employer reports and comprehensive employee surveys. The Best Companies Group, which handled the selection process, oversees similar programs in 23 other states.

“An honor like this reflects a lot of the hard work we’ve been doing and continue to do to make Hanapin a special place to work,” said Pat East, founder and CEO of Hanapin Marketing.

Hanapin has instituted several policies geared toward creating a unique work environment. After a year, for example, employees have the opportunity to work remotely two days per week. And once every quarter, the entire company takes a three-day weekend.

Finding the right people is a big part of Hanapin’s strategy. The company places an emphasis on training, not just at the beginning but also throughout an employee’s career, and people who work for Hanapin are expected to become experts in their field.

“Not only is Hanapin a great place to be because of our industry leadership and the great work we do, it’s a great place to work because of the collaboration and supportive culture here, ” said Rachael Law, an Account Manager at Hanapin. “It definitely allows us to think outside the box.“

Hanapin’s blog, PPC Hero, is written entirely by employees (aside from the occasional guest blogger) and is widely read in the web marketing industry. Combined with Hero Conf, which is Hanapin’s annual search marketing conference and features many Hanapin employees as speakers, it’s easy to see why employees quickly become thought leaders in the tech industry.

“Being recognized as one of Indiana’s Best Places to Work for a second year in a row is very exciting for us!” said Chris Martin, Talent and Culture Leader for Hanapin. “With our past success and planned growth, it’s an awesome validation of the amazing staff we already have; it also helps us attract and retain new great people, which is an important part of our future plans.”

As a national player in the search marketing field, making the benefits of working for Hanapin clear is an important competitive edge as well.

Hanapin is one of 41 companies named in the “15-74 employee” category of the Chamber of Commerce’s list, which includes 100 companies in four categories. The companies will receive their final ranking during a special awards dinner on May 1 at the Indiana Convention Center in downtown Indianapolis.

About Hanapin Marketing

Hanapin Marketing is a paid search agency based in Bloomington, Indiana. Founded in 2004, the company manages and optimizes clients’ paid search programs—increasing sales while simultaneously decreasing budgets. From ad copy composition to keyword research to landing page optimization, Hanapin’s core objective is to maximize clients’ return on investment. Hanapin Marketing also publishes the industry-leading blog, PPC Hero.

For more information about Hanapin, PPC Hero or Hero Conf, please contact Mark Casey at 812-330-3134, ext. 104 or e-mail Mark at


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Hanapin Marketing Celebrates Ten Years

Hanapin Marketing | | @Hanapin



Hanapin Marketing to Celebrate Ten Years in Bloomington with Open House and Ribbon Cutting Event

The Successful Tech Company is Opening Its Doors to the Public to Celebrate a Decade of Growth and Economic Development

January 29, 2014 — Hanapin Marketing is celebrating its tenth anniversary on Monday, February 3, and it’s marking the occasion by hosting an open house and ribbon-cutting event at the Hanapin offices in downtown Bloomington.

Monday will mark ten years to the day since Hanapin was founded as a local tech startup, and the public is invited to attend the ceremony, which begins at 5:00 pm.

Pat East, founder and CEO of Hanapin Marketing, says that the company’s ten-year anniversary is an important milestone for both the company and the city.

“Ten years is a great milestone for a lot of reasons. It means we’re a robust business and not fly-by-night. It means we’ve had a big enough impact for our clients that we can keep creating value for them. It means we’ve made it through the startup rollercoaster and are now in a position to support other startups as well as the local community,” East said.

The company is a thriving member of the local tech community, and has experienced phenomenal growth after just one decade in the digital advertising industry. Jeff Allen, Hanapin’s President, says that is no accident.

“I’m very proud to work for a company that has been around since the very early days of our entire industry. A lot of companies in our market don’t last long. Celebrating ten years demonstrates that we value durability, long-term vision, and that while we work hard, we do celebrate the successes we achieve,” Allen said.

In the years since it was founded by East in 2004, Hanapin has become a leader in the digital advertising industry, and it now runs the world’s most-trafficked digital advertising blog, “PPC Hero,” and produces the industry’s largest digital advertising conference, “Hero Conf.”

During that time, the company’s employee base has grown exponentially, and it now employs more than 40 people with no signs of slowing down. That growth has been an important part of the company’s goals as well as the City of Bloomington’s goals for economic development.

“We have an extraordinarily talented staff, who work extremely hard and take great pride in what they do. It’s extremely gratifying to know that the company has been able to create jobs for so many people in Bloomington, past and present,” East said.

Every employee in the Hanapin office hears that message loud and clear, many of whom are excited by the chance to have guests exploring their office space. “An open house shows how open and transparent Hanapin is, and it’s right in line with our culture of sharing information and knowledge with anyone who wants it,” said Rachael Law, an Account Manager at Hanapin.

East said the company wouldn’t be where it is today without the local support network that helped it grow. “I’m forever indebted to folks like Brian Kleber, the first director of inVenture, Bloomington’s incubator, for his guidance during our first few years, and Ron Walker, Danise Alano-Martin, and Mark Kruzan for their support in helping us grow through economic incentives during the past few years.”

Mayor Mark Kruzan said that Hanapin and the City can both be proud of the milestone. “Indeed, the entire community can be proud because the public played a small part in the investment, through economic development assistance in 2010, that has resulted in this great benefit to the company and the community. This is but another perfect example of the economic impact these types of public/private partnerships can have for our community,” Kruzan said.

The open house is scheduled for Monday, February 3 at 5:00 pm in Hanapin Marketing’s offices at 501 N. Morton Street, Suite 212. All members of the public are welcome, and refreshments will be provided.


About Hanapin Marketing

Hanapin Marketing is a digital advertising agency based in Bloomington, Indiana that focuses exclusively on enterprise-caliber pay-per-click (PPC) advertising. Founded in 2004, the company manages and optimizes clients’ digital advertising programs, and has grown to include the world’s most popular blog about pay-per-click marketing, PPC Hero, and the industry’s largest conference, Hero Conf.


For more information about Hanapin Marketing, please contact Mark Casey at 812-330-3134, ext. 104 or e-mail Mark at


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Introducing the New Face of Hanapin Marketing

Hanapin Marketing | | @Hanapin

As most readers of PPC Hero know, this blog is written by the account management team at Hanapin Marketing–an enterprise-caliber digital ad agency. So naturally, we’re very excited to announce that we have just launched the new version of!

Hanapin Site Screenshot

The new site reflects our continued commitment to being thought leaders in the digital ad industry, and it features much more in-depth information about our capabilities and the services we offer for our clients. And, perhaps the best part: The site itself is much more user-friendly. It has been completely re-vamped by our team to make the massive amounts of information we offer easier to access and much more digestible.

View the site at on your phone, tablet or computer. We have made sure that the new site is compatible with all platforms and devices.

Here are just a few of the new sections we’ve included with this launch:

Look around and explore and let us know what you think. And of course, let us be the first to say: Welcome to the new face of Hanapin Marketing!




Hanapin Marketing’s Growth Surpasses Bloomington Economic Development Agreement Expectations

Mark Casey | |


Hanapin Marketing’s Growth Surpasses Bloomington Economic Development Agreement Expectations

The Tech Company Added 27 Jobs and Outpaced Economic Growth Plans Outlined in an Agreement with the City of Bloomington

July 11, 2013Hanapin Marketing announced today that the company’s growth over the past two years had exceeded the benchmark goals in its agreement with the Redevelopment Commission of the City of Bloomington in terms of both employee count and payroll requirements.

Hanapin entered into an agreement with the City of Bloomington in September of 2010 that delivered economic incentives to the fast-growing company in exchange for meeting job and salary creation by December 31, 2013. The agreement was designed to foster economic growth for both the company and the community, and hinged upon the company’s ability to create 23 new technology jobs that earned a living wage or more.

Hanapin has added 27 new jobs and fulfilled the job creation requirements six months ahead of schedule.

Pat East, CEO of Hanapin Marketing, said he is pleased with the company’s growth, which has been steady and welcome.

“We’re very proud of what we’ve been able to accomplish here in Bloomington, and obviously I’m happy that our economic growth has been deliberately tied to the growth of Bloomington’s tech community and the city as a whole,” East said.

East worked closely with Danise Alano-Martin, the Director of Economic & Sustainable Development for the City of Bloomington, to put the agreement in place.

“Supporting the return of Hanapin Marketing to the downtown Tech Park was an exciting partnership for the City,” Alano-Martin said.

Alano-Martin said that all of the City’s financing agreements for incentives include methods to clawback the funds (or in other words require the company to repay the incentive) if performance goals aren’t met.  “But, obviously, the expected outcome is that the business does create new jobs with quality wages in the community, and when you have an unexpected and even more desirable outcome of reaching employment goals sooner, like Hanapin has done, that’s an even bigger win for both the company and the community.”

“We certainly would’ve provided a living wage without having those specific incentives outlined, but it’s good to be part of an initiative that encourages that as a standard,” East said. “To fulfill all of the requirements six months early just goes to prove how much we’re growing—both Hanapin and the City of Bloomington. It’s great to be a part of that.“

About Hanapin Marketing

Hanapin Marketing is a digital marketing agency based in Bloomington, Indiana that focuses exclusively on paid search advertising. Founded in 2004, the company manages and optimizes clients’ search engine marketing programs, and has grown to include the world’s most popular blog about pay-per-click marketing, PPC Hero, and the world’s largest marketing conference that covers only paid search topics, Hero Conf.

For more information about Hanapin Marketing, please contact Mark Casey at 812-330-3134, ext. 104 or e-mail Mark at


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 Download this press release here.