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Cassie Oumedian to Speak At Interactivity Digital 2013

Hanapin Marketing | | @Hanapin

Hanapin's Cassie Oumedian to Speak at Interactivity DigitalWe’re very pleased to announce that Hanapin’s Cassie Oumedian will be speaking at this year’s Interactivity Digital search marketing conference.

Cassie will be joining the likes of Marc Poirier of Acquisio and Larry Kim of Wordstream in a session dedicated to advanced remarketing techniques and tactics. That means one thing is absolutely certain: The crowd in that room is going to get some fantastic tips and strategies from three of the best minds in the business!

Interactivity Digital takes place from May 15-16 in Miami, right in the heart of the beautiful South Beach area.

For more information about the frequent speaking events at which you can see Hanapin team members, visit our running global conference and events page.


Jeff Allen Joins the SMX Toronto Schedule

Mark Casey | |

smx_logoWe’re very proud to announce that Hanapin’s own Jeff Allen will be speaking at SMX Toronto, which runs from March 20th through the 21st. This is just one week after Jeff appeared in San Jose to speak to the SMX West crowd.

Jeff will be presenting on Wednesday, and his talk will cover topics related to mobile PPC advertising–a very hot button issue lately thanks to Google’s Enhanced Campaigns update.

Check back here later this week for an update with Jeff’s slides after he presents!


The PPC Hero Turns Six!

Mark Casey | |

Six years ago to this very day, Hanapin Marketing produced its very first blog post on our industry blog, PPC Hero. It was titled “Let the Adventure Begin.”

And what an adventure it has been! Since that first blog post, PPC Hero has grown beyond our wildest expectations. Almost 2,000 blog posts, 5,000 comments, 12,000 subscribers and tens of thousands more regular readers later, we’ve remained very true to the mission laid out in that first humble blog post:

Being the responsible citizens that we are, we have decided to launch PPC Hero into the world to combat the many woes (and foes) of paid search marketing.

Our goal: To educate the world on the basic techniques and finer skills of successful pay-per-click campaign management. We intend to meet this challenge with helpful strategies developed by our team, site & landing page reviews, PPC case studies, and related news updates.

And that remains our goal to this day. Our expert account managers have continually set the bar higher and higher as they post the expert-level advice that PPC Hero has become known for, and that the wider search marketing world turns to in search of their own growth.

As we’ve watched the blog grow, continually producing luminary thinkers in the search marketing world as well as industry-leading events like the annual Hero Conf PPC conference, we couldn’t be more proud.

And nothing proves that fact more than our affection for the PPC Hero himself, the continually evolving character who acts as both mascot and inspiration, embodying the idea of what we all want to be, and the idea we encourage all PPC managers to aspire toward: being a hero.

So it’s without further ado that we’re very pleased to be able to announce the latest update to the PPC Hero character!

New PPC Hero Character


As the years have gone on, the PPC Hero has grown in a fairly predictable way. He gets taller. He gets stronger. His hair gets better. If that’s not progress, we’re not sure what is.

But we’ve loved each version of the PPC Hero equally, we promise. We’re so proud of them all, we placed life-size (and near life-size, respectively) wall decals of each one in our headquarters, showing the evolution through the years:

Evolution of the PPC Hero

It’s been a great ride with PPC Hero so far, as the blog and Hero Conf (now in its second year, and twice as big!) continue to help the citizens of PPC land, ourselves included.

And there are no signs of slowing down–wherever there are account managers in need; wherever quality scores could be higher; wherever beginners are turning into experts: PPC Hero will be there!

The adventure is far from over.


Hanapin Marketing Among “Best Places to Work” in 2013

Mark Casey | |


Hanapin Marketing Among “Best Places to Work” in 2013

Indiana Chamber of Commerce Names Hanapin Marketing to its List of Best Places to Work in Indiana

February 26, 2013 — The Indiana Chamber of Commerce released its annual list of Best Places to Work in Indiana today, and Hanapin Marketing is named among the organization’s choices for 2013. Hanapin is the only company from Bloomington on the entire list, and one of only four from southern Indiana.

“An honor like this reflects a lot of the hard work we’ve been doing to make this a special place,” said Pat East, founder and CEO of Hanapin Marketing. “It’s nice to be recognized and to know that we’re on the right path.”

Hanapin has instituted several policies geared toward creating a unique work environment. After a year, for example, employees have the opportunity to work remotely two days per week. And once every quarter, the entire company takes a three-day weekend.

“These are more than just perks,” East said. “It’s a strategy to give people time to relax, slow down and spend time with their families, which makes a happier, healthier work environment.”

Finding the right people is a big part of Hanapin’s strategy. The company places an emphasis on training, not just at the beginning but also throughout an employee’s career, and people who work for Hanapin are expected to become experts in their field.

“We’re all very aware of the impact that Hanapin has in the search marketing world,” said Carrie Albright, an Account Manager at Hanapin. “We really value the opportunities that creates, and it helps set the bar high for the work we produce.”

Hanapin’s blog, PPC Hero, is written entirely by employees (aside from the occasional guest blogger) and is widely read in the web marketing industry. Combined with Hero Conf, which is Hanapin’s annual search marketing conference and features many Hanapin employees as speakers, it’s easy to see why employees quickly become thought leaders in the tech industry.

“Being named to a list like this, with so many other great companies, is really a confirmation of the great team we’ve assembled,” said Chris Martin, Talent and Culture Leader for Hanapin. “We’ve created a really dynamic culture that catches people’s attention.”

As a national player in the search marketing field, making the benefits of working for Hanapin clear is an important competitive edge as well.

“Obviously, the environment we create is key for recruitment, too,” East said. “We want to make sure it’s beyond appealing to work here and live in Bloomington, even if you have to move across the country.”

Hanapin is one of 33 companies named in the “15-74 employee” category of the Chamber of Commerce’s list, which includes 100 companies in four categories. The companies will receive their final ranking during a special awards dinner on May 2 at the JW Marriott in downtown Indianapolis.

About Hanapin Marketing

Hanapin Marketing is a paid search agency based in Bloomington, Indiana. Founded in 2004, the company manages and optimizes clients’ paid search programs—increasing sales while simultaneously decreasing budgets. From ad copy composition to keyword research to landing page optimization, Hanapin’s core objective is to maximize clients’ return on investment. Hanapin Marketing also publishes the industry-leading blog, PPC Hero.

For more information about Hanapin, PPC Hero or Hero Conf, please contact Mark Casey at 812-330-3134, ext. 104 or e-mail Mark at


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 Download this Press Release Here


Google’s Paul Feng to Speak at Hero Conf!

Mark Casey | |

Search Giant’s Lead Product Manager Will Present About Pay-Per-Click Advertising and Digital Marketing Strategy

February 18, 2013 — Google heavyweight Paul Feng has been confirmed as a keynote speaker at Hero Conf 2013, taking place from April 8-10 in Austin, Texas. Feng will speak to an audience of search marketing experts about the evolving digital marketing landscape, including the increasing role of mobile advertising.

“I’m psyched about Paul and I feel like our attendees are going to love him,” said Pat East, founder and CEO of Hanapin Marketing, which hosts the conference. “He’s the guy making the final decision about what does and doesn’t get included in the AdWords interface, and our attendees are tacticians, so he wants on-the-ground feedback from the people who are using it,”

As a keynote speaker, Feng will join a roster of elite search marketing pros like Bryan Eisenberg, Andrew Goodman and David Rodnitzky.

About Paul Feng

Paul Feng is the lead AdWords product manager at Google, responsible for all advertiser tools and interfaces, including, AdWords Editor, and the AdWords API. Prior to his current role, he led the product teams responsible for all of Google’s mobile advertising products, as well as Google’s international billing and payments systems.

About Hero Conf

Hero Conf is the only marketing conference that exclusively covers pay-per-click marketing strategies. Hosted by Hanapin Marketing, the conference has doubled in its second year, with 200 attendees expected in addition to 47 speakers & more than 30 breakout sessions. This year’s Hero Conf will be held April 8-10 in Austin, TX.

For more information about Hero Conf, please contact Megan Stout at 812-330-3134, ext. 114 or e-mail Megan at


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