Over the last few years, there has been a debate about which type of advertising is more beneficial for lead generated businesses: Search or display? Both types of advertising have their perks, but why not combine these two forms to help push your leads further down the sales funnel?
Display can be the perfect extension to your paid search strategy, especially for those in the education industry. That’s why we’ve created this beautiful infographic – you’ll get quick and valuable information on how online educators should be using the Google Display Network in one image.
However, if you want a deeper dive into how to do the tasks illustrated below, you can download the full whitepaper (no info required!) RIGHT HERE.