Kurtz’ presentation will be called 2015: A Paid Search Odyssey, and it will take a look back at predictions that were once made about the PPC landscape and how those predictions actually panned out, then use those insights to talk about the next few years of search marketing–what we can expect and, far more importantly, how we can quickly adapt to things we don’t expect.
Kurtz knows first-hand how the best PPC agencies and PPC managers handle prediction and adaptation on the fly, and now she’ll be sharing those insights with the audience at large. We are absolutely positive that it’s going to be an insightful, entertaining and extremely high-energy presentation about change and adaptation.
Search Exchange 2013 takes place from July 29-31 in Charlotte, North Carolina. For more information about speaking engagements all over the world that feature Hanapin team members, visit our global events page.