It probably comes as no surprise to you that in this fast paced world, users who want to continue their education start their initial research on the Internet. Out of all the users that are seeking additional education, per Google, 25% never look outside of the Internet. Out of all of the education related searches, only 20% actually lead to a conversion. With the industry still growing at a rapid pace, advertisers have the daunting task of being as efficient as possible while persuading users to enroll in their courses.
At Hanapin, we manage client accounts in the education industry and know how important it is to make a solid impression online. Below, you’ll find a beautiful and valuable infographic with 7 tips to increase your efficiency and ensure that you are targeting the right and most qualified demographics for your education PPC account.