In a study done by Google, 88% of conversions triggered by a mobile search happened within 5 hours of performing the search. 55% within one hour. Mobile strategy is about being in the moment with your target audience. It is about being quick and efficient. It is about solving problems and answering questions. In a Google-conducted survey, 59% of people surveyed found mobile ads to be useful.
At Hanapin, we know how important mobile is to your PPC strategy, but how difficult it can be to find that secret sauce to a strategy’s success. We’ve put together a beautiful infographic to showcase 10 tips that are mandatory for your mobile ad copy (if you don’t do anything else at all for mobile, do these!).