June 24th, 2016

Hanapin Marketing Announces New Partnership for In-House Paid Search Teams

Hanapin Marketing | | @Hanapin

Hanapin Marketing, an agency of digital marketing experts focused on PPC, announced today a new partnership for in-house PPC teams that offers agency resources and helps businesses deal with the complexities of paid search, paid social and performance display for less than it would cost to hire a new full-time employee.

“Over the last few years, we’ve had an increasing number of businesses with in-house PPC teams approach us for help. They are often seeking insights, additional analysis, and new strategies, as well as general help keeping up with the complexities of today’s PPC industry and its non-stop updates. However, the need for these specific agency resources falls outside the realm of a traditional management agreement. We developed this new program to help fulfill that need,” says Hanapin’s President, Jeff Allen.

The new In-House Partnership program is an ongoing, month-to-month retainer that allows in-house teams to have the flexibility, multi-account experience, and cross-industry intelligence of an agency without the high monthly fee often associated with a long-term commitment.

At $5,000 per month, it also allows for some limited production work – less than what it would cost to hire a full-time expert.

Courtney Goldstein, VP of Digital Marketing at Comcast may have stated the benefits of an agency best at this year’s Hero Conf Philadelphia. “For us, the most important thing an agency can give us, is benchmarking. What are all their other clients doing and seeing from click through rates? When Google removes the right hand rails, are our results unique or common? Knowing what everyone else is experiencing in your industry is really helpful as a gauge.”

More information about the In-House Partnership program can be found on the Hanapin Marketing website at http://www.hanapinmarketing.com/in-house-partnerships/.

Contact
For more information about Hanapin, PPC Hero or Hero Conf, please contact Jamie Newton at 812-330-3134, ext. 145 or e-mail at jamie.newton@hanapinmarketing.com.

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About Hanapin Marketing
Founded in 2004, Hanapin Marketing manages and optimizes clients’ paid search, paid social and performance display programs and is the agency of experts behind the international conference series Hero Conf, and industry-leading blog PPC Hero.