Search Giant’s Lead Product Manager Will Present About Pay-Per-Click Advertising and Digital Marketing Strategy
February 18, 2013 — Google heavyweight Paul Feng has been confirmed as a keynote speaker at Hero Conf 2013, taking place from April 8-10 in Austin, Texas. Feng will speak to an audience of search marketing experts about the evolving digital marketing landscape, including the increasing role of mobile advertising.
“I’m psyched about Paul and I feel like our attendees are going to love him,” said Pat East, founder and CEO of Hanapin Marketing, which hosts the conference. “He’s the guy making the final decision about what does and doesn’t get included in the AdWords interface, and our attendees are tacticians, so he wants on-the-ground feedback from the people who are using it,”
As a keynote speaker, Feng will join a roster of elite search marketing pros like Bryan Eisenberg, Andrew Goodman and David Rodnitzky.
About Paul Feng
Paul Feng is the lead AdWords product manager at Google, responsible for all advertiser tools and interfaces, including AdWords.google.com, AdWords Editor, and the AdWords API. Prior to his current role, he led the product teams responsible for all of Google’s mobile advertising products, as well as Google’s international billing and payments systems.
About Hero Conf
Hero Conf is the only marketing conference that exclusively covers pay-per-click marketing strategies. Hosted by Hanapin Marketing, the conference has doubled in its second year, with 200 attendees expected in addition to 47 speakers & more than 30 breakout sessions. This year’s Hero Conf will be held April 8-10 in Austin, TX.
For more information about Hero Conf, please contact Megan Stout at 812-330-3134, ext. 114 or e-mail Megan at Megan.Stout@HanapinMarketing.com.
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