Hanapin has had an exciting year of new partnerships within different search and social platforms in the PPC marketplace.
Back in July, Hanapin was selected to be a part of Google’s new program, Google Premier Partners. This new program offers more support and opportunities to Hanapin (and our clients) because we have been identified by Google as an elite group that works extensively in Google products for a number of large companies. Only 3% of Google Partners get the Premier status (which totals around a few thousand globally).
Along with acquiring a new dedicated Facebook Rep, Hanapin was also selected for a self-service program called Facebook Atlas. Only a handful of agencies were selected to participate. Facebook Atlas is people-based measurement. The program allows you to reach and measure real people wherever content is consumed, across devices, browsers, publishers, and channels. And we will be able to tie digital ads to in-store sales for a more truer picture of a campaign’s performance.
To compare, Facebook Atlas is lot like Google’s DoubleClick. Here’s a great picture of our Head of Paid Social, JD Prater, and Account Analyst, Chadd Powell, having a little fun at Facebook’s Seattle office.
As a Company, we’re thrilled to be a part of these exciting new programs and honored that we were selected to participate out of thousands of agencies across the country. As AMs, Analysts, Production Associates, etc, we’re excited that that we can offer more opportunities to our clients, solve problems quicker, and continue to be on the cutting edge of new products, features, tests, and strategies.