July 26th, 2012

Benefits of a Paid Search Audit

Mark Casey | |

No matter if you are new to the paid search world, or a seasoned pro, all paid search accounts can benefit from an audit. Whether your account is currently a hot mess, or just in need of some fine tuning, our audit webinar will help you focus in on the variety of different tools, reports, and actions needed to make those all-important changes. Account Manager Sam Owen walks us through best practice and strategy for auditing your paid search accounts. From prioritizing when you should be auditing your accounts to what you should be looking at during the actual audit, everyone walked away with a full action list of what to do as soon as they got back to their account! View the recording. (Mac users- it’s helpful to right click and save as source, then view the recording from your machine.)

If you don’t have time to conduct an audit on your accounts, or just want a second set of eyes, Hanapin does offer a formal audit service, so please give us a call to see what we can do for you!

Sam refers to an article from Brad Geddes during the webinar, and you can check that out here.

And, make sure to check out next month’s webinar: PPC Myth Busters! Learn more and register here!


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